"Ciao Bella" today is a greeting used all over the world. It comes from Italy in the 50s, symbol of a new lifestyle, la Dolce Vita, an epochal change after the end of the Second World War. Our first collection of papers could only be inspired by the meaning of our brand and its origin. Is made of suitcases on the roofs of Fiat 500 cars, up and down trains with ItaliansвЂ™ dreams inside. It smells of Italian summers, of rides in Vespa on the hills and cities of art. A travel story to be created. As well as the story of Ciao Bella. Travel with us to build this new and incredible Italian story together!